Bangkok, Thailand – The Management System Certification Institute (Thailand) : MASCI and the Kenan Foundation Asia (KFA) have officially entered into a five-year strategic partnership aimed at strengthening environmental readiness and sustainability practices among Thai small and medium-sized enterprises (SMEs). This collaboration comes at a pivotal time, as businesses face mounting pressure to meet international environmental standards and prepare for carbon-related trade measures such as the EU’s Carbon Border Adjustment Mechanism. The partnership focuses on capacity building, ESG readiness, and carbon management to help Thai enterprises stay competitive in a global economy increasingly shaped by sustainability benchmarks.
Khun Chutaporn Lamparasara, Chairperson of the Board of MASCI, and Khun Piyabutr Cholvijarn, President of KFA, signed the Memorandum of Understanding (MOU) agreement. Their shared vision is to provide Thai SMEs with accessible, practical tools and knowledge to thrive in a low-carbon economy.

The MOU outlines a five-year collaboration to:
- Develop trainers and consultants in greenhouse gas management;
- Support businesses in navigating international environmental regulations;
- Promote knowledge-sharing and ESG (Environmental, Social, Governance) reporting readiness;
- Co-create outreach initiatives to raise awareness of sustainable practices.
“This partnership allows us to bring our respective strengths together to support the business community,” said Khun Piyabutr. “We’re not just responding to international policy changes—we’re helping Thai businesses lead in sustainable practices.”
Recent market data highlights strong momentum for sustainability services in Thailand, especially among SMEs, which make up over 99% of all Thai businesses and contribute more than one-third of the nation’s GDP. In 2024, applications for the Thai SME Fund’s Decarbonize Loan surged to 1.9 billion baht, reflecting rising interest in green investments. Simultaneously, upcoming regulations like Thailand’s draft Climate Change Act and international mechanisms such as the EU’s Carbon Border Adjustment Mechanism are driving demand for carbon footprint services and ESG compliance. With the green technology sector rapidly expanding, this collaboration is well-positioned to meet growing market needs while helping SMEs adapt and thrive.
Khun Chutaporn echoed this sentiment, stating, “Through this MOU, MASCI and Kenan are taking a proactive approach to ensuring that SMEs are equipped with the skills and standards they need to grow responsibly and sustainably.”
This collaboration reinforces both organizations’ commitment to promoting inclusive economic development and environmental resilience through cross-sector partnership.